For our featured athletes, climbing is the way they express their purpose. The meaning behind why they climb is what feeds their souls, sparks their drive, and inspires them to reach new heights. This cause behind each climb powers the series “This is my climb.” Using “my” emphasizes that each episode will highlight how their climb ties to a more meaningful, personal purpose. Every climber has faced adversity, but never gave up on their belief in themselves and their cause.
Why do You Climb For?
Climbing is truly their life, but their purpose is fueled by motivation, a reason they do what they do—and we bring that idea to life by showcasing what is his climb
Episode EQUITY
Kai Lightner (USA) advocates diversity in the sport. For him to be able to create equity in his community is why he gets up every day, knowing he can make a difference by climbing.
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"Making connections and uplifting underserved minorities within the outdoor industry. From athletes to industry leaders or film makers, we aim to make our industry a more diverse, equitable, and inclusive environment."
Episode DEDICATION
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Episode TRUTH
Climbing is truly their life, but their purpose is fueled by motivation, a reason they do what they do—and we bring that idea to life by showcasing “________ is my climb.” For example, Kai Lightner (USA) advocates diversity in the sport. For him to be able to create equity in his community is why he gets up every day, knowing he can make a difference by climbing. He might choose “Equity is my climb” as his statement. In the final episode, after we’ve taken the journey with all nine athletes, we’ll bring them together at the rock of Gibraltar as they all connect over the sport, mountain, and humanity with “Purpose is our climb.”
Episode RESILIENCE
Climbing is truly their life, but their purpose is fueled by motivation, a reason they do what they do—and we bring that idea to life by showcasing “________ is my climb.” For example, Kai Lightner (USA) advocates diversity in the sport. For him to be able to create equity in his community is why he gets up every day, knowing he can make a difference by climbing. He might choose “Equity is my climb” as his statement. In the final episode, after we’ve taken the journey with all nine athletes, we’ll bring them together at the rock of Gibraltar as they all connect over the sport, mountain, and humanity with “Purpose is our climb.”
Episode LEGACY
Climbing is truly their life, but their purpose is fueled by motivation, a reason they do what they do—and we bring that idea to life by showcasing “________ is my climb.” For example, Kai Lightner (USA) advocates diversity in the sport. For him to be able to create equity in his community is why he gets up every day, knowing he can make a difference by climbing. He might choose “Equity is my climb” as his statement. In the final episode, after we’ve taken the journey with all nine athletes, we’ll bring them together at the rock of Gibraltar as they all connect over the sport, mountain, and humanity with “Purpose is our climb.”
Episode UNIDAD
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Episode AUTHENTICITY
Climbing is truly their life, but their purpose is fueled by motivation, a reason they do what they do—and we bring that idea to life by showcasing “________ is my climb.” For example, Kai Lightner (USA) advocates diversity in the sport. For him to be able to create equity in his community is why he gets up every day, knowing he can make a difference by climbing. He might choose “Equity is my climb” as his statement. In the final episode, after we’ve taken the journey with all nine athletes, we’ll bring them together at the rock of Gibraltar as they all connect over the sport, mountain, and humanity with “Purpose is our climb.”
Episode IMPACT
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Episode NATURE
Climbing is truly their life, but their purpose is fueled by motivation, a reason they do what they do—and we bring that idea to life by showcasing “________ is my climb.” For example, Kai Lightner (USA) advocates diversity in the sport. For him to be able to create equity in his community is why he gets up every day, knowing he can make a difference by climbing. He might choose “Equity is my climb” as his statement. In the final episode, after we’ve taken the journey with all nine athletes, we’ll bring them together at the rock of Gibraltar as they all connect over the sport, mountain, and humanity with “Purpose is our climb.”